Heinz POSM

Conforming to key visuals and campaigns, these POSM designs boost product visibility, enhance brand awareness, and drive sales by effectively promoting products and engaging consumers at the point of purchase.

BACK

THE PERFECT MATCH

This POSM set effectively supports marketing campaigns regarding Burger Day using pair-ups between Tomato Ketchup and Mayonnaise. Also promoting new product launches (Redesign pouches)

SALAD DRESSING

Assisting the latest launch of Heinz Salad Dressing. These POSMs prompt impulse purchases and increase sales by highlighting product features (menu recommendations) through clear and informative designs.

OTHERS

Designs enhance product visibility, making Heinz products stand out in-store. Moreover, they help reinforce Heinz’s brand image by showcasing consistent branding across all materials.

NECK TAG

A Heinz neck tag provides essential product information, including branding, ingredients, and promotional details. It creates a more appealing presentation for consumers, helps build brand identity, and offers quick access to essential product details.